Viral Video Sensation: What Everyone’s Watching Now
“Make it simple, but significant.” — Don Draper.
What people mean when they say the trending viral video everyone is watching is a clip that seems to explode across the internet at once.
This short intro maps a clear list-style guide. You will get the biggest categories of viral clips, plus concrete examples from TikTok and YouTube that show what success looks like in real numbers.
TikTok’s leaderboard places creators like Zach King near ~2.3B views for a single illusion, and repeat hits often fall into meme formats, pets, and short reaction clips that travel beyond their original app.
We’ll define three ways a clip “goes viral”: rapid growth, cultural impact, and cross-platform reposting. Then we’ll point to the signals we use — view velocity, replay value, comment energy, and sound-driven trends — so each example fits the bigger picture.

Key Takeaways
- You’ll learn top categories that drive mass attention.
- Examples include TikTok patterns and lasting YouTube classics.
- Signals like views and replay value help spot rising hits.
- Cross-platform sharing often makes clips culturally sticky.
- By the end, you’ll spot the next wave before it peaks.
Why “viral” still matters in the age of endless videos
Feeds stream forever, but some clips cut through and create a shared moment of attention. That shared moment gives people something to reference, copy, and talk about. In short, virality stays important because it creates culture, not just clicks.
How social platforms turn a single moment into overnight fame
Algorithms push clips that spark quick engagement. Repost loops and influencer picks amplify reach fast. A single well-timed moment can move from a creator’s page to mainstream fame within hours.
Views, likes, shares, and watch time: what actually signals a hit
Views show reach. Likes signal approval. Shares spread the clip across networks. But watch time often beats raw counts — platforms favor clips people finish or replay.
- Watch time = completion and replay value.
- Earned media — news mentions and reaction pieces — extends a clip far beyond its original upload.
- Think of virality as a system: format + emotion + distribution must align.
What people mean when they search for a “trending” video right now
When people search right now, they usually want either a fast hit or a clear backstory.
Quick entertainment means a clip that lands fast: funny, impressive, or loopable. These are snackable moments you watch again for the laugh or the effect. They often live on an app that favors tight edits and repeat plays.
“I need context” viewing is more like news. Viewers want to know what happened, why people care, and what to share. Commentary, stitched reactions, and explainers make a clip feel like breaking news even when it started as casual content.
Platform clues: TikTok clips vs. YouTube highlights
TikTok videos lean on sound, duets/stitches, and short loops. Creators build remix chains that push a clip through feeds fast.
YouTube highlights often bundle the best moments into longer edits with clear titles and bold thumbnails. These packages help viewers skip to the part that matters.
| Format | Common Signs | Where it spreads | Why it works |
|---|---|---|---|
| Short clip | Catchy sound, repeatable hook | TikTok, Reels | Easy to copy and remix |
| Explainer | Stitched reactions, context shots | Twitter, YouTube Shorts | Answers the “what happened” question |
| Highlight pack | Title, thumbnail, timestamps | YouTube | Curated for watch time |
One clip can appear three ways: the original short, a YouTube compilation, and reposts across apps. Recognizing the format helps you judge reach quickly.
- Next, we’ll list practical signals — view velocity, replay value, and engagement cues — so you can tell which clip truly has staying power.
Trending viral video everyone is watching: the biggest signals to look for
Fast-rising clips reveal clear patterns that predict a breakout more than raw totals do.
Million views velocity and replay value
Million views velocity measures how fast a clip hits major thresholds. Speed helps platforms pick a clip for extra distribution, so a rapid climb matters more than slow growth.
Replay value multiplies reach. Short loops, quick reveals, and baffling edits prompt immediate replays and higher completion rates.
Million likes and comment-driven meme energy
Hitting a million likes often signals identity content—people use the clip to show who they are. Comments then become remix prompts.
When comment threads turn into punchlines, captions, or copycat formats, simple posts turn into lasting memes.
Sound-first virality: when a song becomes the entry point
Sometimes the song or audio clip is the hook. Creators reuse the sound as a template while visuals change around it.
- Checklist: view velocity + saves + shares + remix activity + audio reuse = strong signal
| Signal | What it measures | Why it matters |
|---|---|---|
| Million views velocity | Time to 1M plays | Fast growth triggers amplification |
| Replay value | Completion & replays | Boosts algorithmic ranking |
| Million likes | Social endorsement | Signals cultural identity |
| Comment memes | Remix and punchlines | Drives format copying |
| Audio reuse | Sound adoption | Creates cross-post templates |
The most viewed TikTok videos that dominate the internet conversation
Some TikTok clips reach such huge counts that they form a small hall of fame. These examples show the formats that win repeated attention at massive scale.
Zach King’s illusion reels
Zach King held the top spot with an illusion near 2.3B views. The trick? Replay value: viewers watch again to spot the edit, then share to test friends.
James Charles’ behind-the-scenes glimpse
Short backstage clips give fans a sense of access. James Charles’ peek at the 2019 Sisters Christmas Party drew huge attention because viewers crave context and the feeling of being “in the room.”
Bella Poarch’s simple head-bop
Bella Poarch’s “M To The B” proves that one clean visual idea plus a sticky sound can become a meme machine. It also hit massive likes while ranking among top viewed clips.
Leah Halton’s lip sync surge
Leah’s lipsync (Feb 6, 2024) raced to ~650M views in two months. A new track acted like rocket fuel — creators replicated the format fast and pushed the clip further.
Beauty tutorials that break through
Nyadollie’s makeup tutorial (March 2023) landed in the top 10 with ~38M likes. The key is the transformation payoff: viewers stick for the before-and-after reveal and often rewatch.
“Illusions, access, simplicity, new music, and transformations keep winning at scale.”
- Takeaway: illusions, access, simplicity, new music, and transformations are repeatable patterns — not one-off luck.
The chocolate trend that keeps resurfacing across the app
Chocolate performs like a sensory shortcut: a slow drip, glossy surface, and a clean reveal make people stop and replay.
Strawberries covered in chocolate and why duplicates keep winning
The original by @pr4yforgabs (Feb 5, 2024) hit about 450M views and ~50.6M likes. A near-identical copy posted a week later topped ~320M views.
Why it works: food clips invite imagined taste. That sensory pull raises completion and replay rates.
How the same style, same song, and same shot multiplies views
Formats that repeat a clear style and the same song build instant recognition. The shot rhythm — a slow pour, pan, reveal — becomes a template others reuse.
- Ease to replicate: high-quality look in under an hour.
- Small tweaks (lighting, drip speed) feel fresh without losing the core appeal.
- Duplicates win because pleasure matters more than surprise.
“The format is the star more than the creator.”
| Metric | Example | Effect |
|---|---|---|
| Original reach | @pr4yforgabs — 450M | Sets template credibility |
| Copy performance | Week-later clone — 320M | Shows format scalability |
| Replay drivers | Gloss, sound, timing | Boosts completion & shares |
Meme formats from TikTok that traveled far beyond the app
A handful of TikTok formats travel far beyond the app and become part of everyday online speech. They stop being single clips and turn into reusable structures: reaction gifs, caption templates, and remix prompts.
Kombucha reaction face and the instant relatable result
Kombucha Girl (@brittanyt445) cycles from disgust to approval in one beat. That quick emotional flip makes a perfect reaction clip.
Result: people use it to answer posts that have mixed feelings or small surprises.
Delayed-motion surprise that escalates fast
“Bro what is this new filter?” used a one-second delay that created body-double chaos. The effect is visual and immediate.
Creators built it into short skits that grow funnier as the delay compounds.
Peppa in my chocolate: a copycat scavenger-hunt formula
Finding Peppa Pig in unlikely places turned into a scavenger-hunt meme. Each new clip invites viewers to scan for the next hidden gag.
This format keeps viewers engaged because they expect a surprise reveal each time.
Walk a mile in these Louboutins: challenge that ramps risk
The “Walk a Mile” challenge used improvised heels and Iggy Azalea’s track for a comic runway feel.
Warning: many iterations escalated to dangerous stunts. The format spreads fast when stakes rise, but safety matters.
- What makes a format travel: repeatable structure, clear prompt, and easy captioning.
- Watch for comments asking “template?” and copies that swap only the context—those mark a traveling meme.
| Format | Core cue | Why it travels |
|---|---|---|
| Reaction face | Single beat change | Instantly usable as a reply |
| Delayed filter | Visual surprise | Easy to escalate in seconds |
| Scavenger hunt | Hidden reveal | Keeps audience guessing |
| Challenge | Improvised prop + song | Shareable risk and spectacle |
“Repeatable structure + clear prompt + easy captioning = memes that people reuse countless times.”
Viral dance videos that keep winning every year
A tight step, a clear beat, and a catchy pose can turn any floor into a shared moment. Dance works because movement communicates fast — viewers judge rhythm in seconds and decide whether to copy.
Why dance stays perennial: it’s visual, universal, and quick to assess. That makes clips easy to share across platforms and easy for newcomers to join.
Why a single move becomes a repeatable template
When a move is simple enough for beginners yet distinctive enough to be recognized, it becomes a template. Creators reuse the cue, swap costumes or settings, and the format spreads through duets and challenges.
Throwback proof from YouTube: “Evolution of Dance”
Judson Laipply’s “Evolution of Dance” (2006) proves the point: tight choreography plus familiar references kept that piece relevant for years. Its replay value came from recognition and nostalgia.
- Shareable cues: clean framing, a beat-drop payoff, and a “watch this part” moment.
- Dance trends last across years because they invite participation and comparison.
- Practical tip: lots of near-identical choreography variants in a short window means the trend has peaked.
“Tight choreography + familiar moves = rewatchable entertainment.”
When a song is the real star of the video
Sometimes the soundtrack does the heavy lifting, turning a stray clip into a shared punchline.

Missy Elliott’s “Lose Control” and the squirrel that stole the spotlight
The Missy Elliott audio turned a backyard squirrel into a moment people replay. A simple animal bounce matched the beat and reframed the footage as comedy.
Result: the same audio made other creators reuse the format, and the clip shows how a chosen sound can become the main attraction.
Justin Bieber-era momentum: how familiar music boosts shares
Tracks tied to pop stars lower the bar for participation. The Kid Laroi & Justin Bieber on “STAY” gave creators a known hook to hack, while old-school pop cues invite quick recreations.
When the crowd knows the chorus, people press share more often. That recognition drives cross-app reposts and faster reach.
- Audio-first virality: people often spread a sound more than a short clip.
- Watch the audio page — rising usage signals a new format forming.
- Familiar tracks make creators confident to copy; that fuels growth.
| Signal | Why it matters | Example |
|---|---|---|
| High audio reuse | Builds template formats | Missy Elliott + squirrel |
| Familiar track | Boosts recognition and shares | The Kid Laroi & Justin Bieber — “STAY” |
| Audio page climb | Predicts next big format | Fast-rising usage on TikTok |
“A good sound makes ordinary footage feel intentional and worth copying.”
Cat videos, pet clips, and why the internet never gets tired of them
Cat clips hold a steady power online because they marry surprise with comfort.
Why pet content feels like comfort food: it’s low-context, wholesome, and easy for any age to enjoy. A single short clip can land in a group chat, play at work, or sit in a family feed without awkwardness.
“Mr. Sandman Cat” as a timing masterclass
The “Mr. Sandman Cat” edit uses a multi-frame filter synced to the 1954 song. Each cut hits a musical beat so precisely that viewers replay the moment to feel the rhythm again.
Perfect timing turns simple cat actions into memorable work. When every beat lands, a short clip gains replay value and racks up views fast.
YouTube throwbacks that keep pulling views
YouTube still hosts dramatic pet moments and classic reaction clips that pull steady views year after year. Those longer-hosted clips prove cute reactions don’t expire.
- Shareability: pet clips travel across apps because they’re safe to send at work or to family.
- Timing heuristic: if a cat video works with the sound off and still makes sense, it’s built for broad reach.
- Repeat success: TikTok-era edits and YouTube throwbacks reinforce the same simple truth — cute moments repeat well.
“When every beat matches the action, even a tiny cat moment becomes impossible to skip.”
Baby reactions and family moments that rack up replay after replay
Tiny reactions in family footage carry huge emotional clarity that makes viewers press replay.
Smiling baby clips and why they spike in likes
Smiling baby moments land fast. A clear grin or surprised face needs no context, so people react instantly.
Result: likes surge because viewers want to endorse the quick mood lift and share it with friends.
YouTube’s “Charlie Bit My Finger” as the original short-form blueprint
The 2007 clip “Charlie Bit My Finger” proved a simple family video could scale worldwide. Its charm was the short setup and instant punchline.
That format lives on in hundreds of millions of TikTok hits where a candid baby moment becomes a repeatable clip people return to.
“Real reactions, small stakes, big heart — that’s the formula.”
- Why they work: emotions are obvious, payoff is tiny, and the laugh or gasp arrives immediately.
- Mini-fandoms form as fans come back for updates or a follow-up moment.
- Practical tip: you don’t need production—clear audio, good framing, and an honest reaction do the job.
Work and life rants that go viral because they’re too real
Workplace rants cut through clutter because they name feelings many people keep to themselves.
The Tesco girl video rant captured a moment many people recognize: an exhausted employee asking not to be grilled before a shift, then joking about “fisticuffs.”
Tesco girl rant and the catharsis factor
Why these clips travel: rant clips give language to small humiliations and daily stress. They let viewers nod, laugh, and say “same” in the comments.
Breakdown: the Tesco clip is funny, raw, and instantly relatable. The emotion feels real, not staged, so people trust it and share it with coworkers and friends.
Authenticity beats polish here. A shaky phone and honest tone often outperform slick editing because viewers prize sincerity.
“When someone says what everyone felt but couldn’t say, the clip becomes shorthand for the feeling.”
- Rant clips become sound bites that others reuse to narrate their own shifts.
- The best takes punch up at systems or situations, not at a single person.
- High comment rates and many “same” replies are strong signals a clip will keep spreading.
| Element | Why it works | Virality cue |
|---|---|---|
| Raw emotion | Feels trustworthy and shareable | High comment & share ratios |
| Relatable script | Provides language for common feelings | Audio reuse and quotes in replies |
| Casual production | Signals authenticity over polish | More saves and reposts |
Takeaway: girl-led rant clips like the Tesco example show how a single short clip can become a cultural shorthand. People share them because they finally get a phrase to describe a shared work moment.
Surprise moments that audiences share instantly
When the unscripted cuts through, viewers’ first impulse is to send it to someone who will react.

Interruptions on live TV: the BBC interview kids moment
The BBC clip where Professor Robert Kelly’s kids burst into the room is a classic case of real life interrupting a formal setting.
That moment needs no translation: the kids’ charm and the frantic parent dash made the clip universally relatable.
Live-TV spontaneity signals authenticity, so audiences trust the moment wasn’t staged and quickly hit share.
Big-feel proposals: Beyoncé dancer surprise engagement energy
The onstage proposal to Ashley Everett during a Beyoncé performance (2016) plays like a wedding-adjacent spectacle.
Public romance, production scale, and raw emotion combine to make viewers feel they witnessed something rare.
Proposals spread because they are high-stakes, simple to understand, and trigger a strong emotional reaction.
“Surprise + clarity + quick payoff = the kind of clip people repost the same day it happens.”
- Why surprise shares fast: an immediate reaction loop makes people send the clip to test others’ responses.
- Kids moments: small children breaking formal moments translate across cultures and ages.
- Wedding-adjacent proposals: spectacle and emotion create must-see momentum that earns long-term attention.
| Element | Why it works | Sharing cue |
|---|---|---|
| Unexpected interruption | Universal humor, no context needed | High immediate shares |
| Live credibility | Feels authentic and unplanned | Trust drives reposts |
| Proposal spectacle | Emotional, once-in-a-lifetime feel | Longer shelf life and replays |
Quick take: surprise moments—whether kids barging into an interview or a staged-on-stage proposal—work because they are clear, emotional, and share-ready. Use that sharing framework to spot clips that will earn fast and wide shares.
Simple “how-to” humor that spreads fast
A single, wordless gesture often tells a clearer joke than a long caption. That idea explains why silent comedy performs so well across cultures.
Khaby Lame’s door and car-door logic: comedy without words
Khaby Lame turned the everyday into a short guide in reverse. He shows an overcomplicated hack, then points to the plain fix with a deadpan face. The result reads instantly, no translation needed.
Door and car-door scenarios work because both objects are universal. A clipped demonstration of how to open a door or handle a car lock lands fast. Viewers recognize the problem and the fix in a beat.
The humor lives in contrast: complex setup versus a simple move. That split makes the clip repeatable. Creators copy the format by swapping props, but the core gag stays the same.
- Wordless comedy boosts global sharing because it needs no slang.
- Reverse how-to acts like a mini guide that points out needless steps.
- These clips are clean and safe to send to anyone, which helps reach.
“If you can explain the joke without sound, you’ve built a strong viral foundation.”
Takeaway: keep the action clear, use familiar objects, and show the simple finish. Small things done plainly make a powerful short-format video.
Beauty, style, and the aesthetic trends that fuel repeat viewing
Aesthetic trends spread because they give people an instant identity and a checklist to try. They feel like a badge you can wear in pictures, clips, and profile bios.
Why they catch on: these looks are identity-friendly, easy to copy, and create an in-group feeling through recognizable items and phrases. Fans adopt the shorthand and then remix it.
VSCO girl checklist culture and why it hit social platforms so hard
The VSCO girl starter pack — hydro flask, scrunchie, lip gloss — worked because naming the pieces made a ready-made meme. Creators could parody it, replicate it, or debate which item mattered most.
Checklists boost participation: viewers comment what’s missing, creators film their own versions, and fans argue about what counts. That loop feeds more posts and keeps the format alive.
Makeup transformations and the “wait for the final reveal” hook
Transformation clips hinge on a simple promise: watch to the end for the payoff. The before/after payoff drives completion rates and replays as people hunt detail changes.
Because the reveal offers clear comparison, these makeup moments translate well across platforms. Screenshots, short clips, and compiled reels all carry the same aesthetic signal.
“If a trend has a recognizable uniform — products, colors, poses — it’s built for repeat viewing.”
- Identity-friendly cues make copying feel safe and fun.
- Named checklists simplify sharing and parody.
- Transforms reward full views and replays, boosting algorithmic reach.
Practical takeaway: a clear visual uniform — whether a VSCO girl checklist or a signature makeup reveal — signals that a style can scale fast across social media and attract dedicated fans.
Where to watch and how to spot the next viral video before it peaks
If you check the right places each morning, you can see momentum forming in hours. Start with platform hubs that surface early signals and trending sounds. That habit shortens the time between spotting a pattern and acting on it.
Following sounds, challenges, and creator remix chains
Listen more than you scroll: audio pages and sound reuse often signal a new format before views climb. When multiple creators adopt the same clip, that sound becomes a template.
Challenges and duet/stitch chains multiply reach because each repost advertises the original. Track creator adoption, not just one hit, to see a pattern form.
Reading the data: saves, stitches/duets, and cross-platform reposts
Raw views tell part of the story, but other metrics show intent. Saves mean people plan to rewatch. Stitches and duets show participatory growth. Reposts on other media indicate broader lift.
Timing it right: why a single day can change the result
Algorithms favor momentum. Finding or posting a clip one day earlier can flip placement into a discovery loop. That early push often decides whether a format hits a million views or stalls.
- Where to watch: TikTok trending pages, audio pages, YouTube Shorts, and highlight channels.
- Earliest signs: rising audio usage, creator adoption, and replication prompts in comments.
- Data cues to watch: saves, stitches/duets, and cross-platform repost rates.
- Timing checklist: check audio growth, creator adoption, comment prompts, and media reposts every day.
“Trends that are simple to recreate and easy to explain hit scale fastest — and often reach a million views if momentum stacks in time.”
| Signal | What to watch | Why it matters |
|---|---|---|
| Audio growth | Rising uses on sound page | Predicts format templates |
| Creator adoption | Multiple creators copying | Exponential distribution |
| Saves & reposts | High save rate; cross-platform shares | Shows intent and broader reach |
| Early momentum | Spike within a day | Algorithmic amplification |
Conclusion
In short, the clips that spread fastest combine a sharp hook, replay value, and a format others can copy. That simple recipe turns a single short video into a cultural moment that reads like breaking news.
From illusion-driven TikToks and glossy food shots to meme templates, dance, sound-led clips, pets, babies, rants, surprises, and wordless how-to comedy — the list of winning formats is clear.
Remember: virality is not only a number of views. It’s the mix of views, conversation, and cross-platform movement that makes a clip feel like news or a must-share entry.
Use the method from Section 16 — watch time signals, remix activity, and timing — to spot the next breakout. Whether it starts with a Justin Bieber-backed sound or a YouTube throwback, the way a clip spreads matters more than where it began.
Save or share this list, follow rising sounds, and watch what appears across apps in the same week — that’s the clearest way to catch the next million views moment.
FAQ
What makes a clip become a true internet sensation today?
A mix of short watch time, strong replay value, and a memorable sound or moment pushes a clip upward. Platforms weight watch time and shares heavily, while TikTok-style remixing and YouTube highlights give pieces extra life. Cross-posts and celebrity or influencer endorsements amplify reach fast.
How do views, likes, and watch time differ in signaling success?
Views show initial reach, likes reflect immediate approval, and average watch time indicates whether people stay engaged. Algorithms favor content with high watch-through and strong engagement (comments, shares, saves), so a balanced combination matters more than raw view count alone.
Why do certain songs turn into the entry point for many hits?
A catchy track creates an instant template for creators to copy and remix. When a song fits a visual beat or punchline, it becomes a challenge or meme, encouraging thousands to reuse it. That pattern drives both discovery and repeated listens, lifting the clip’s performance.
Are short-form clips on TikTok different from YouTube highlights in how they spread?
Yes. TikTok favors loopable, sound-driven formats and quick trends, while YouTube rewards longer narratives, compilations, and explainers that build context. Creators often adapt a TikTok moment into a YouTube deep dive to reach broader audiences.
What common formats keep recurring across apps and still gain views?
Repeatable templates like simple dance moves, lip-sync hooks, product reveal transitions, and surprise reactions tend to resurface. Food shots — like chocolate-covered strawberries — and pet antics also follow predictable framing that audiences enjoy again and again.
How do memes travel beyond their original app?
Memes spread when creators repackage them for other audiences: stitched reactions, compilation posts, news coverage, and celebrity shares all carry content across platforms. Relatable emotions and easy-to-copy formats help memes leap from TikTok to Instagram, Twitter, and YouTube.
Why do pet and baby clips keep pulling big numbers?
Pets and babies trigger universal emotions and short attention spans. A perfectly timed cat reaction or a baby’s surprised smile creates immediate shareability. These moments require little context, so they translate well across age groups and platforms.
Can a simple how-to gag become more popular than a polished production?
Absolutely. Creators like Khaby Lame proved that silent, practical humor beats overproduced content when the idea is instantly understandable. Simplicity and relatability often beat spectacle for repeat views and wide copying.
What metrics should creators watch to spot a clip that’s about to explode?
Track rapid increases in saves, shares, comments, and reuse of the original sound or format. Spike in duet/stitch activity on TikTok or quick appearance in compilation posts suggests momentum. Early cross-posts to other apps are another strong signal.
How important is timing when a clip starts to gain traction?
Timing can be decisive. A single day of concentrated engagement—thanks to an influencer share, algorithm push, or news pickup—can change a clip’s trajectory. Posting when audiences are active and capitalizing on remixes help sustain growth.
Do celebrity endorsements still matter for online fame?
Yes. A repost, duet, or shout-out from a major artist or creator like Justin Bieber or a popular YouTuber instantly broadens exposure and often converts casual viewers into long-term fans. Celebrity attention also attracts media coverage.
How do style and beauty trends keep driving repeat viewing?
Transformations and reveal hooks — makeup changes, outfit transitions, and aesthetic edits — invite viewers to watch until the end. Trends like VSCO aesthetics or makeup flip formats encourage creators to copy the structure, sustaining the trend’s lifespan.
What role do challenges and dance moves play in sustained popularity?
Challenges and short choreographies create a low-barrier entry for mass participation. When one move becomes a repeatable template, thousands of creators upload their versions, which loops the original sound and visual back into feeds repeatedly.
How do news-style or context-driven clips sit alongside quick entertainment?
Newsy clips demand more context and often perform in waves—initial shock, analysis, then a broader cultural angle. Quick entertainment thrives on immediacy. Both can intersect when a short clip sparks debate or prompts deeper coverage on YouTube or news outlets.
What safety or ethical concerns should creators keep in mind?
Avoid dangerous challenges, respect privacy, and get consent for people in your clips. Platforms penalize harmful content, and audiences often call out irresponsible trends. Responsible editing and clear credits help maintain credibility and long-term reach.
Can the same sound and shot really keep multiplying views over time?
Yes. When creators reuse a specific shot, style, and sound, audiences recognize the format and creators benefit from cumulative exposure. That repetition fuels algorithmic recommendations and creates a domino effect across months or years.
